Fresh Brands

Fresh Brands, Inc.  2215 UNION AVENUE   SHEBOYGAN, WI 53081 Telephone: (920) 457-4433

website: www.fresh-brands.com

Industry: Retail(grocery)

A supermarket retailer and grocery wholesaler principally through corporate-owned, franchised and independent supermarkets. At the end of 2003, Fresh Brands owned and operated 28 supermarkets, a gas station, a convenience store and franchised an additional 73 supermarkets. Twenty of the corporate supermarkets operate under the Piggly Wiggly ®  banner and eight of them operate under the Dick’s  ®  Supermarkets banner. All of the franchised supermarkets operate under the Piggly Wiggly banner. The company is the primary supplier to all 101 supermarkets and also serves as a wholesaler to a number of smaller, independently operated supermarkets and convenience stores. All of the supermarkets and other wholesale customers are located in Wisconsin, northern Illinois and eastern Iowa.